LinkedIn Fundamentals: What Works in 2026

Join us for an engaging Lunch & Learn session with LinkedIn consultant and B2B digital strategist Paul McGarrity. This practical session will explore what’s working on LinkedIn in 2026 and how you can use the platform more effectively to build visibility, strengthen your professional profile and connect with the right people. Look at the real value of LinkedIn, how the algorithm works in simple terms, and how to make the platform work more effectively for you and your business.

The session then moves into the practical fundamentals: creating a stronger profile, building the right connections, engaging with your network, creating content that gets noticed, and using LinkedIn for business development and direct messaging.

Perfect for founders and business leaders looking to make LinkedIn work harder for their business, the session will offer practical insights, tips and strategies that you can put into action straight away.

BIO: Paul McGarrity is a B2B digital strategist and LinkedIn consultant, and the founder of Octave Digital, a specialist digital marketing consultancy based in Belfast and working with organisations and leadership teams across the UK and Ireland since 2008.

He has delivered LinkedIn training and consultancy since 2010, with clients across the public and private sectors including the Financial Services and Pensions Ombudsman, Dun Laoghaire-Rathdown Tourism, European Recycling Platform and Henderson Group.

His work focuses on senior leadership teams, sales and business development functions, and marketing and communications teams, with every programme built around a commercial objective: winning new business, building visibility with buyers, clients and decision makers, and improving how a team is positioned in its industry.

Paul began his career in public relations, promoting Northern Ireland as a business investment destination, before moving early into digital marketing and developing a specialism in LinkedIn, social media and paid search. He has chaired Social Media Belfast, one of the UK and Ireland's longest-running digital marketing events, since 2014.