Thinking about using partners to accelerate sales and international growth?

Partnering can create enormous opportunities for B2B tech and SaaS companies.

But seemingly sensible decisions made at the beginning can create problems that only become visible months later.

In his new book, The Traps Killing Your Partnering Success for Global Sales, Donagh draws on decades of experience in technology sales and partnering to expose the assumptions and mistakes that repeatedly undermine partner strategies.

This isn't a generic how-to guide for building a partner programme.

The Traps is an Amazon Best Seller in Ireland and UK

Join Donagh and guests, for the launch of the book and a discussion about what B2B Tech/SaaS leaders should understand before committing more time, money and resources to their sales channel partnering plans.

With Guests:

• Adem Ergen, OneBill ClubZero
• Ryan Menches, Partner Program Director Analog Devices, ex Microsoft, ex Teamwork

What You'll Learn

• The massive potential impact of partners in scaling internationally
• Why strong direct sales don't automatically translate into partner success
• Why finding more partners is often not the real problem
• How companies select the wrong partners for seemingly sensible reasons
• Why revenue share alone doesn't create partner motivation
• How hidden assumptions can quietly undermine a promising partner strategy

Who Should Attend?

This event is designed for:

• Technology CEOs and founders
• Sales leaders
• Partnership and channel leaders
• B2B software and SaaS companies
• Companies using or considering partners as a route to international growth

If partnering is part of your growth strategy, this event is an opportunity to challenge the assumptions behind that strategy before they become expensive mistakes.

About our Guests: 

Adem Ergen, OneBill ClubZero

Adem Ergen is an entrepreneur and the founder of OneBill Utilities, an Irish technology company using AI-powered bill management to help consumers simplify utilities, reduce costs, and manage switching more efficiently. Under his leadership, OneBill has gained recognition within Ireland’s startup ecosystem, including winning the TUS New Frontiers Startup Award in 2024. Ergen’s work focuses on applying technology to everyday financial challenges and making utility management more transparent and convenient for consumers. 

Ryan Menches, Partner Program Director Analog Devices, ex Microsoft, ex Teamwork

Ryan Menches is a Partner Program Director at Analog Devices, bringing extensive experience in partnerships, technology, and business development. His background includes senior roles at Microsoft and Teamwork, where he worked across strategic programs, partner ecosystems, and growth initiatives. He combines enterprise technology experience with a strong focus on building scalable partnerships and driving commercial impact.

About The Author:

Donagh Kiernan is the founder and CEO of Tenego Partnering, a Cork Ireland based firm that helps technology companies build effective sales partner programs and global channels.

He began programming in his early teens and founded his first company, Vistech Software, in 1994, which became one of Ireland’s rising tech stars and featured in the Deloitte Technology FAST 50 for three consecutive years from 2000 to 2002. In 2008, he launched Tenego Partnering to focus specifically on driving sales growth through partners and channels for B2B software and SaaS businesses.

Over the past three decades, Donagh has worked hands-on with hundreds of tech leaders—from startups to globally established vendors—helping them design, recruit, and scale partner programs across international markets. His methodologies are grounded in real-world partner fit, partner proposition, and partner enablement, and are designed to eliminate the “wasted miles” that kill momentum in global sales.

Donagh is active in tech industry development in Ireland with Tech Industry Alliance, Irish Software CEOs, The Boole Angel Investment Syndicate and The National Software Centre Campus, and others through the years. He has also acted a business mentor with Enterprise Ireland (state support organisation), working with startup and growing tech companies, and delivers sales and partnering workshops to startup programmes and events.

Outside of work, Donagh is a long-time youth soccer coach with College Corinthians AFC and an endurance cyclist who rides, among others, the annual 600km Tour de Munster in support of Down Syndrome charities. He draws heavily on these experiences in the book, using sporting and cycling analogies to make complex partnering challenges accessible and practical for ambitious tech CEOs, founders, sales leaders, and partnering leaders who want to scale internationally without relying on hopeful strategies.