Sainsbury’s gets a taste of vegan start-up Fiid

26 Jun 2020 Jodie Gilpin By Jodie Gilpin

New Frontiers Alumni, a vegan food start-up Fiid featues in The Times having been selected to participate in British retailer Sainsbury’s Future Brands initiative to find products that appeal to younger shoppers. The company’s range of microwavable lentil, chickpea and black bean food pouches will be stocked in 71 Sainsbury’s stores across the UK for an initial 14-week trial period. Read the article.