Fashion Interview with Alison McEvoy: Achtung Baby in Hot Press

26 Jun 2020 Jodie Gilpin By Jodie Gilpin

AAMcEvoy’s gender-neutral, ethically-made designs are changing the game when it comes to baby clothes.

Alison McEvoy, creator and founder of AAMcEvoy designs, was always interested in fashion. She spent her childhood “making clothing for my Barbies using tissues, and then colouring them in carefully with markers. ” Maybe this awareness of how early creativity, style and artistic flair can emerge was partly what led her to create AAMcEvoy.

A far cry from the gender-coded, fast fashion designs currently dominating the market, AAMcEvoy’s designs offer parents more options for their little ones while maintaining an ethical and sustainable shopping ethos.